Job Description (if text exceeds 260 words)

• The Senior Go to Market Specialist for the US will be responsible for developing and implementing successful G2M strategies and marketing activities/campaigns to drive customer engagement, lead generation, business growth and brand awareness across the region in alignment with the global business marketing and communication strategy.
• This role will be responsible for effectively translating and implementing the global strategic product marketing requirements of the business fields and the Corporate Global Office Marketing & Communications into tailored marketing and communication activities, utilizing the budget cost-effectively, measured by KPIs and campaign management.
• The Marketing Go-To-Market Manager will align closely with the local marketing and communication officers and other internal business stakeholders in the Americas to ensure effective implementation of strategies and campaigns.
• This role will report directly to the Senior Marketing Manager for the region Americas and with a dotted line to the global business officers for marketing and communications who are mainly based at TÜV Rheinlands Headquarter in Cologne, Germany and with whom the Go-To-Market Manager will work together closely.
• Continuous optimization of campaign performance across all channels as well as development and implementation of measures to optimize campaigns
• Face-to-face contact and expert advice for internal customers (business streams)
• Operational responsibility for the use of funds and their effectiveness based on the budget
• Development of ideas and mediation, e.g. between internal customers and downstream teams
• Collaboration with key stakeholders, e.g. in the implementation of activities and the coordination of parallel campaigns and/or with data analysts, e.g. for the segmentation and validation of target groups and recommendation of channels to reach the target group
• Creation of a content calendar / asset concept, management of content creation and production across all channels as part of an integrated campaign

Education

University Degree in Marketing or equivalent work experience

Work Experience

• University degree or comparable professional qualification in marketing
• At least 3+ years of experience in managing integrated marketing & communications campaigns, also involving internal and/or external agencies
• Strong and proven consulting skills, project management skills and presentation skills
• Expert knowledge in the creation of go-to-market strategies, business performance and planning processes as well as the ability to effectively contextualize future plans in the current context
• In-depth knowledge and experience in inbound and performance marketing, marketing automation as well as SEM, SEO and social media / mechanisms (digital marketing)
• Networker with the ability to work in a complex matrix organization both upwards and downwards and in a team and to ensure that key stakeholders, such as top management, are involved on an ongoing basis
• Strong experience in visualizing issues, conceptual thinking, excellent judgment and creative problem-solving skills
• High degree of creativity, strong communication skills, assertiveness and hands-on mentality as well as living a proactive approach
• Strong planning and organizational skills with the ability to multitask successfully and high awareness of meeting goals and deadlines
• Strong customer focus with the ability to persuade, engage and build effective relationships with colleagues
• Independent, solution- and result-oriented way of working, high degree of personal responsibility
• Experience with marketing automation tools, such as Eloqua
• Experience with budget allocations and BI and analysis tools (e.g. Power Pivot, SAP) as well as interpreting data