Job Description / 岗位职责
1.Develop and implement integrated PR communication strategies, including clear objectives, budget planning, and execution tactics, to support TÜV Rheinland’s brand positioning and business growth in China.
制定并执行中国区整合公关传播策略，包括明确传播目标、预算规划及落地战术，支持德国莱茵在中国市场的品牌定位与业务增长；

2.Plan, manage, and coordinate PR activities and events with journalists, customers, and community stakeholders to enhance TÜV Rheinland’s brand awareness and public reputation in China.
策划、管理并统筹与媒体、客户及社会相关方的公关活动和品牌传播项目，提升德国莱茵在中国市场的品牌知名度与公众声誉；

3.Develop and execute media relations strategies to secure high-impact coverage across print, broadcast, online, and social media channels; maintain and expand relationships with key business, industry, and mainstream media outlets.
制定并执行媒体关系策略，推动平面媒体、电视广播、网络媒体及社交媒体等多渠道高质量曝光；维护并拓展与重点财经、行业及主流媒体的合作关系；

4.Handle media inquiries, interview requests, and external communication opportunities in a timely and professional manner, ensuring consistent and accurate corporate messaging.
专业、高效地处理媒体问询、采访邀约及各类对外传播机会，确保公司对外信息传递的一致性与准确性；

5.Create high-quality communication content, including press releases, byline articles, speeches, advertorials, keynote presentations, and other corporate communication materials.
负责撰写高质量传播内容，包括新闻稿、署名文章、演讲稿、软文、主题演示材料及其他企业传播资料；

6.Identify, package, and disseminate TÜV Rheinland’s business updates, milestones, and success stories to increase positive media coverage and strengthen the company’s public profile in China; monitor key industry media editorial calendars and proactively pitch stories.
挖掘、整合并传播德国莱茵的业务动态、里程碑成果及成功案例，提升正面媒体曝光和企业公众形象；跟踪重点行业媒体选题计划，主动策划并输出传播选题；

7.Build and maintain strong relationships with key opinion leaders (KOLs), chambers of commerce, associations, technical institutions, and cooperation partners to broaden brand influence and external engagement.
建立并维护与关键意见领袖（KOL）、商会、协会、技术机构及合作伙伴的良好关系，拓展品牌影响力与外部合作资源；

8.Collaborate closely with the social media team to drive audience engagement across traditional and digital media platforms, ensuring integrated communication impact.
与社交媒体团队紧密协作，推动传统媒体与数字媒体平台的受众互动，提升整合传播效果；

9.Evaluate and manage opportunities for partnerships, sponsorships, and advertising; monitor, analyze, and report PR performance on a monthly basis, and provide insights and recommendations based on industry trends.
评估并管理合作、赞助及广告投放机会；按月监测、分析并汇报公关传播成效，并结合行业趋势提出洞察与优化建议；

10.Establish and lead crisis communication management mechanisms to ensure business compliance and effective responses to internal and external issues or emergencies.
建立并主导危机传播管理机制，确保企业经营合规，并对内外部突发事件作出及时、有效的应对。

Job Requirements / 任职要求

1.Bachelor’s degree or above in Media, Journalism, Public Relations, Communications, or related disciplines.
本科及以上学历，媒体、新闻、公共关系、传播学或相关专业优先；

2.At least 5 years of experience in public relations and/or corporate communications; experience in market research and new media operations is preferred.

5年以上公共关系或企业传播相关工作经验；具备市场研究及新媒体运营经验者优先；

3.Excellent writing, editing, and verbal communication skills in both Mandarin Chinese and English.
具备出色的中英文写作、编辑及口头表达能力；

4.Proven track record in designing and executing successful PR campaigns at a national level.
具备全国性公关传播项目的策划与成功落地经验；

5.Strong media network with local and national business, industry, and social media outlets.
拥有良好的本地及全国性财经、行业及社交媒体资源；

6.Solid experience in managing broadcast and print media interviews, with strong communication, coordination, and stakeholder management skills.
具备电视广播及平面媒体采访管理经验，并拥有较强的沟通协调及相关方管理能力。